Grow Up Conference Schedule

Note: Schedule line-up, times, topics, panelist and moderators are subject to change without notice. Please refer to this page for current information.

Thurs. Oct. 5th, 2017
7:00 PM9:00 PM
DAY 1:
Fri. Oct. 6th, 2017
8:00 AM9:00 AM
*Separate Ticketed Event* Business operators and potential investors fuel up for the day and talk “seed money” at this high-powered and financially rewarding executive breakfast. It’s one of our most targeted networking events, a series of conversations over coffee that could change the course of your career.
Moderator: Michael Lickver, Executive VP of Strategy, Cannabis Wheaton
10:15 AM10:25 AM
Join us for the day’s opening remarks - a must-attend to make sure you don’t miss a thing!

  • Jim Diodati
    The Honourable Mayor, City of Niagara Falls
10:35 AM11:25 AM
Necessity can be one mother of a motivator. And analysts agree next year’s sudden demand for legal recreational marijuana will expose shortfalls in supply. The same engineering and inventiveness that inspired agriculture’s Green Revolution will be directed to cultivating cannabis on an unprecedented scale. What will the future cannabis farmer’s workplace look like? Will factory farm techniques take over to increase yields? Or will energy and environmental consciousness play a part in the evolution of mass-market grow-ops? The future plays out here.
Moderator: Autumn Rose Karcey, President, Cultivo, Inc.
10:35 AM11:25 AM
Just because recreational marijuana is soon to be nationally legal doesn’t mean the drug warriors have surrendered on all fronts. Hot-button issues continue to swirl around the introduction of cannabis to the market – including intoxicated drivers, workplace safety, additives, underage access, the price point at which bootleg product becomes unprofitable, and whether the Canadian government itself should be a vendor in places like liquor stores. The conversation continues here.
Moderator: Deepak Anand, VP Business Development, Zenabis/Int'l Herbs and Medical Marijuana Ltd.

  • Deepak Anand
    VP of Business Development, Zenabis/Int’ Herbs & Medical Marijuana Ltd.

  • Dr. George Mammen
    Post-Doctoral Fellow, Centre for Addiction & Mental Health , Institute for Mental Health Policy Research & Beleave

  • Dr. Shane Morris
    Vice President, Quality Assurance and Scientific Affairs , Hydropothecary

  • Ivan Ross Vrana
    VP, Public Affairs, HK Strategies

  • Vijay Sappani
    Chief Strategy Officer , TerrAscend
10:35 AM11:25 AM
Since the inception of legalized cannabis production in Canada and the United States recalls of mold and pesticide tainted cannabis have repeatedly made headlines, with Powdery Mildew and the fungicides used to control it being the primary contaminant. Our panel takes on the issue from many approaches including bio-security, bio-fungicides and spray technology as well as cultural practices and genetics.
Moderator: Kevin Cullum, Reg Sales & Tech Manager, Koppert Biological Systems
11:30 AM12:00 PM
During this session you will learn about what strategies a post-harvest manager in Arizona has found work the best for her grow facility. You will learn about what post-harvest management involves and tips for refining the trimming, drying, curing, and storage process. You’ll also learn about why post-harvest management is so important and get tips for maintaining high quality and compliance.
11:30 AM12:00 PM
The purpose of another presentation on extraction of cannabis oil is to review the current trends in the world. The technology for the extraction of potential the active ingredients from botanical sources it’s not a new science for most attendees of this conference. The basic principles of chemistry, physics, mathematics and applied engineering are not new either.Many scientists have been using disparate solubility of compounds before there was cannabis market. So why attend a presentation on extraction techniques for cannabis plants? Why bother to listen to the first few sentences?The first reason, is that you are most likely still curious. How does the extraction of this plant compare to years of extraction of essential oils, petroleum products, edible oils and the vast amount of simple preparation techniques that use extraction differs are similar to this plant.Second, you’re not familiar with extraction, but have read articles everyday about medical marijuana and are looking for scientific facts from an extraction point of view.Third, you have too much time on your hands right now. There was nothing better to do. Unlikely, but it must be considered as a possibility.

  • John MacKay
    Founder & President, Synergistic Technologies & Associates, LLC
11:30 AM12:15 PM
The cannabis sector has quickly become a hot spot for entrepreneurs, established businesses and financers in Canada. With the legalization of the recreational marijuana sector right around the corner, we can look to the already booming medicinal cannabis market for valuable insight. What should cannabis-sector participants be aware of regarding financing, selling and strategically growing their business as the sector flourishes under the new regulatory regime? Join our panel of experts as we identify best practices related to mergers and acquisitions, including strategic acquisitions, synergies and buying brands. You will receive professional insight on what makes mergers and acquisitions in the cannabis industry unique, what regulatory issues can come along with these transactions, and ideas for ways to raise capital. We will also discuss opportunities for ancillary businesses and provide insight on alternative financing models.
12:00 PM1:00 PM
1:00 PM1:50 PM
Legalization is underway and businesses are gearing up to legally supply the demand. Cannabis producers and retailers will require employees with experience dealing with cannabis. However, the reality is that many of those with cannabis experience have also acquired a criminal record as a result of their participation during prohibition. This panel will explore the topics of reparation, how to transition skilled employees into the legal sector and the role of transferrable skills.
Keynote: Jodie Emery, Political Activist & Cannabis Advocate
Moderator: John Fowler, President & CEO, Supreme Pharmaceuticals
1:00 PM1:50 PM
Where is the best place to begin to find waste and inefficiency in the price competitive and heavily regulated Canadian & US cannabis cultivation market? A panel of cannabis cultivation and energy management industry experts explore the intersection of business and investments made in energy management planning for indoor cannabis cultivation. Join this session to gain insight from similar size real-life indoor cultivation examples, energy market strategies, practical management plan principles, techniques, technologies and equipment used for energy cost reduction and learn from the differences between their choices.
  • Learn the outline of energy management plan – The important parts!
  • Learn how location affects power, natural gas and water costs. a. Deregulated vs. regulated?
  • Learn different operations, grow styles and use of power, natural gas & water.
  • How to manage energy consumption kWh and peak demand kW? a. Global Adjustment Charge
  • Is Combined heat & Power (ChP) energy generation a good choice or not?

Moderator: Kathleen Hokanson, President & CEO, Koan Energy Consultants
1:00 PM1:50 PM
CCI has launched a training division to address the need for high quality, practical training in the cannabis industry.  The Executive Director, Jim Pelton and I bring over two decades of experience working in post secondary and industry training. We are looking to engage industry experts (both from CCI and from the industry at large) in the development of workforce training.   We are currently planning a series of development sessions and have invited key individuals from various LPs to help determine what the training will enable people to DO.  We will still include theory in our courses, but the primary focus is on competencies and the development qualified people who are ready able to work effectively in their designated roles.  Successful students will receive a micro-credential indicating they have achieved competency in that field of study.  Our goal is to have these micro-credentials be recognized as the industry standard meeting the needs of the emerging global cannabis workforce.

  • Jim Pelton
    Executive Director, Training Services , Cannabis Compliance Inc.

  • Shannon Kloet
    Director of Training Services, Cannabis Compliance Inc.
2:00 PM2:50 PM
Legal recreational cannabis may be a new industry, but the body of knowledge around its growth and cultivation is age-old and continually evolving. This panel will offer proven agricultural approaches and the latest technological improvements as the industry tries to position itself to meet all-new demand. The lessons you learn today – on everything from soil nutrients to energy use to trimming – could take you to the next level as a producer.
Moderator: John Perrcione, Founder & CEO, Double Clef Management
2:00 PM2:50 PM
People starting their own marijuana cultivation facilities face challenges both common to agriculture in general and unique to the product. A cultivator must be details-oriented and aware of the many variables that go into a successful operation. This starter-session features experts with experience in launching and operating successful licensed cannabis facilities. You’ll get the lowdown on costs, red-tape, regulations and the most profitable growth methods. A must-attend for any serious prospective grower.
Moderator: Ned Mikasin, Chief Business Development Officer, Beleave
2:00 PM2:50 PM
Multiple Case Studies that demonstrate all the areas of your business impacted by choice of genetics.
Moderator: Matt Rogge, Director of Research & Development, 7acres/Supreme Pharmaceuticals
2:50 PM3:30 PM
3:30 PM4:00 PM
One of the hottest debates in cannabis circles is which cultivation method produces higher profits. The answer depends on several factors like location, customer segment, and energy prices. In this session, Laval University professor and agricultural economist, James Eaves, will discuss the results of a detailed simulation he conducted that compares the profitability of an indoor farm to that of a greenhouse in three locations across Canada. The purpose of the session is to give audience members deeper insights into what drives the answer of which growing method is better, given the market the grower is operating in.
3:30 PM4:00 PM
By investing in the most innovative technologies, and implementing an aggressive expansion plan, Aurora Cannabis Inc. has quickly become one of the largest producers of medical cannabis in the world.Currently operating out of Mountain View County, AB, Aurora is in the process of opening two more facilities in Leduc County AB & Pointe-Claire, QC. Each of these new facilities will utilize the most advanced automated technologies, and output an enormous amount of cannabis, giving Aurora an edge in both the medicinal and recreational markets.Understanding that the perception and acceptance of cannabis are undergoing a massive global revolution, Aurora has developed business ties with companies around the world, including Germany and Australia, securing access to untapped markets overseas. Today, Aurora is ready to accept the challenge of taking the lead in what has become the world's most dynamic industry.
Key Take-Aways:
  • Aurora expansion plans
  •  Use of automation and sophisticated technology in new facilities
  • Preparations for the potential adult recreational market
  • Aurora plans for the future & how Canada (and Aurora) are at the forefront of a massive global revolution
3:30 PM4:00 PM
From developing new products in the cannabis sector to advancing its medicinal properties and uses, innovation is thriving in the booming cannabis industry. Before bringing your inventions and designs to market, it is important to acquire the appropriate IP rights to offer a competitive advantage and gain protection from IP theft.Did you know that patents give you the right to exclude others from making, using or selling your patented invention? In fact, patents as well as industrial designs can be used to protect different aspects of an innovation and can grant you mutually-exclusive rights. It is also possible to protect strains of plants, including cannabis, using breeders’ rights.In this session, Kimberly A. McManus PhD, a leading registered patent agent will address some of the most common questions surrounding patents, designs and breeders’ rights in the cannabis market, including:
  • What is a patent, industrial design, and breeders’ rights? What are the advantages of each?
  • What is a patentable invention and a registrable design?
  • What are some common patent filing strategies?
  • What is Freedom-to-Operate (FTO)?
4:10 PM5:00 PM
This session will address some of the following topics:
  • Structuring a cross-border cannabis deal – US/Canada legal issues
  • Dealing with the changing cannabis laws – how to ensure that the deal is “forward-looking”
  • Regulatory hiccups – key legal issues to keep in mind when structuring deals
  • What are the legal issues in cannabis deals that are different than other deals?

Moderator: Eileen McMahon, Partner, Torys LLP
4:10 PM5:00 PM
It’s ironic indeed that applying for a license to grow or sell a calming product can be one of the most intimidating of experiences. Yes, it’s a government bureaucracy that has parsed licenses out sparingly in Canada. But it needn’t overwhelm you or frustrate your business plans. This panel of consultants has experience-based insight into what the licensors are looking for, what due-diligence can smooth the process, and how your application should look. This session will teach you to communicate your professionalism to regulators.
Moderator: Deepak Anand, VP of Business Development, Int'l Herbs Medical Marijuana Ltd/Zenabis

  • Deepak Anand
    VP of Business Development, Zenabis/Int’ Herbs & Medical Marijuana Ltd.

  • Ivan Ross Vrana
    VP, Public Affairs, HK Strategies

  • Jae Park
    Director of Business Development, Ample Organics

  • Maira Alos
    Medical Cannabis Specialist, Cannascribe Inc.

  • Vladmir Klacar
    Assoc. General Counsel & Head of Regulatory Affairs, Cannabis Wheaton
4:10 PM5:00 PM
Join Randy Flemming (aka the Pot Whisperer) and Av Singh, PhD from the American Cannabis Company as they share some tips on cultivating cannabis using organic practices. Starting with a living soil and a living seed, Randy and Av will run through important organic nutrients and biostimulants to ensure that not only optimal yields, but robust, high-quality cannabinoid and terpene profiles are obtained.

  • Dr. Av Singh
    PhD, PAg/Organic Agronomist , American Cannabis Company Inc.

  • Randy Flemming
    Cultivation Advisor, American Cannabis Company Inc.
5:10 PM5:45 PM
DAY 2:
Sat. Oct. 7th, 2017
8:30 AM9:30 AM
*Separate Ticketed Event* There are no ceilings, glass or otherwise, in a business being built from the ground up. Grow Up celebrates the female entrepreneurs who are seizing the opportunity and helping define the 21st Century cannabis business. Women who are already players in the industry will share experiences over breakfast with enthusiastic new investors. Relationships will form over the most day’s most important meal.

Sponsored by: Newstrike/Up Cannabis Inc.

Moderator: Alison McMahon, CEO, Cannabis At Work
10:45 AM11:00 AM
11:10 AM12:00 PM
The wholesale value cannabis flower has steadily been on the decline, yet farmers remain the only part of the supply chain to buy at retail and sell at wholesale. As regulations take hold and taxes grow, the cultivation market segment is facing smaller and smaller margins. Recent developments in greenhouse & indoor cultivation techniques & technology are fueled by this need to reduce costs, and many with the added bonus of reducing environmental impact. This session will highlight recent innovations in the cultivation vertical designed to help farmers get the edge necessary to compete in our rapidly growing industry.
List 5 key learning outcomes for your session:
  • Regulation, through fees & taxes, are shrinking margins far below what was previously enjoyed by black market operations.
  • Cultivation operations must reduce costs for long-term business sustainability.
  • State of the Art Greenhouse & Indoor cultivation technology has rapidly progressed in the last few years.
  • Integrating this technology into environmentally sound techniques and standard operating procedures can pay off at the bottom line & retail counter.
  • Consumers take note of environmentally conscious products
11:10 AM12:00 PM
Mission accomplished. The dream of legalized recreational marijuana is soon to be a reality across the land. But now what? Will the creation of a new consumer industry create instant millionaires? And does it follow that you’ll be a winner just because you’re in the game? This session will deal in cold hard facts about what faces new entrants into the cannabis business. Will the environment change for license applicants as more people apply? Will the cost-benefit numbers add up? And how easy is it to maintain a sustainable business?
Moderator: David Hyde, Independent Security Advisor, David Hyde & Associates
11:10 AM12:00 PM

Interviewer: John Perricone, Founder & CEO, Double Clef Management
12:00 PM1:00 PM
1:00 PM1:50 PM
A discussion panel focusing on the last 5 years of security in the MMPR/ACMPR space. Discussion on some of the difficulties facing integrators, operators, and business owners from a security perspective.  What are some of the best practices when securing a facility? How do you know when too much is too much?  How does the industry prepare for the recreational market and how will that be secured and operated?
Topics to be reviewed:
  • The difference from securing an indoor site to a greenhouse
  • How to secure an extraction only site
  • Using the security system on a daily basis
  • Growing pains of learning "how to operate"
  • Ambient temperature controlled cargo: Is it needed during long haul and extreme temperatures?
  • Cannabis specific liability insurance during transport: What you need to know
  • RPIC and A/RPIC escorts during transport: Are escorts needed?
  • Cannabis specific secure transport: Increasing efficiencies

Moderator: Geoff Lawrence, Account Executive (Security), Convergint Technologies
1:00 PM1:50 PM
Allowing the legal use of cannabis as medicine is one thing. Finding a doctor to prescribe it who is not hampered by stereotypes, stigma or lack of knowledge is another. Fortunately for Canada’s 220,000 registered medical marijuana patients - legal, doctor-driven clinics have stepped in to fill the void (and are not to be confused with the illegal “dispensaries” that have dominated the headlines).  In this session, representatives of the clinic sector make their case for properly-monitored product, health awareness and consumer safety.
Keynote: Dr. Uma Dhanabalan, Uplifting Health & Wellness
Moderator: Alex Revich, Educator, Cannabis in Clinical Practice
1:00 PM1:50 PM
Until now, the mass-marketing of pot has been fodder for comedians (like Cheech & Chong’s “ad” for Acapulco Gold: The Herb Superb). But now that it’s to be a billion-dollar legitimate industry, what tone will national branding take? Cannabis as a consumer product will be embracing brand recognition and a broad spectrum of audiences. This session will strategize how “Big Bud” should be presented to the marketplace.
Moderator: Derek Riedle, Founder & Publisher, Civilized
Sponsored By: Rouge Media
2:00 PM2:30 PM
In this session, learn an approach to effectively connect growing with marketing to create a premium cannabis brand. Ultimately, the "best" is what end user believes is best!
Market researcher Marc Solby of the Cannabis Consumer Update and Lighthouse Consulting will share a method successfully applied in the craft beer market, craft spirits and other consumer categories. He will share a canadian case study and draw on his experience as Director of Marketing at Labatt Breweries and fifteen years of brand consulting in alcoholic beverages globally.
2:00 PM2:30 PM
This will be an interactive and engaging conversation that debunks many of the myths surrounding medical cannabis. Alex will answer questions from the audience, through facebook and emails received by the Growup conference. Some examples of the topics covered include: Are the Indica vs. Sativa differences real and do you get higher when you smoke cannabis?
2:30 PM3:10 PM
3:10 PM3:50 PM

  • Alex Rea
    President, Homegrown Hydroponics
3:10 PM3:50 PM
In this "hands-on" workshop you will learn techniques for successful propagation of clones, including the opportunity to propagate plants using tissue culture.
3:10 PM3:50 PM
This session will begin with a brief overview of medical cannabis and cannabis prohibition and will primarily focus on the importance of cannabis testing and the need for unified methods and testing standards. Joshua Crossney will speak to the need for medical cannabis products to be free of contaminants and for accurate cannabinoid dosing and potency labeling when dealing with pediatric and adult patients. Josh will also address the need for agreement in unified methods and standards associated with cannabis testing, as well as discuss the importance of bridging the gap between analytical sciences and cannabis, including information where experts and novices alike can network and learn more.

  • Joshua Crossney
    President, CEO & Founder, jCanna Inc. & Cannabis Science Conference
4:00 PM4:50 PM
From unobtrusive hi-tech vapes, to seed-to-sale software that manages inventory and tracks customer demand, the cannabis revolution is heating up its own R&D sector. Upcoming innovations will be the seed for the second-wave growth of ancillary businesses that will expand the marketplace into all-new areas. This crystal ball session offers a glimpse of tomorrow’s innovations today.
Moderator: Alex Blumenstein, Co-Founder, Leaf Group
4:00 PM4:50 PM
Marijuana possession is still a felony in some juridictions, a fining offence in others and “just fine” in many more. As Canada prepares to legalize it recreationally, it will have to stickhandle the policies of its neighbours – notably the U.S. and its federally hostile/state-lenient attitudes towards pot. The business world is confused too. Shares dropped when the stock exchange operator The TMX Group announced it would “seek guidance” from securities regulators about Canadian companies with investments in the U.S. Our cannabis commerce may indeed be everybody’s business.
Moderator: Michael Lickver, Executive VP Strategy, Cannabis Wheaton
4:00 PM4:50 PM
Workplaces may be one of the most first places to test the ramifications of marijuana legalization. Drug and alcohol policies are turned upside down when the prohibited substance is also a prescribed medicine. In this session, we’ll talk about how these policies must evolve, how a company can tailor its “message” on the issue to remain forward-thinking, and how issues of liability, privacy and human rights will all enter the argument.
Moderator: Fiona Brown, Associate, Aird & Berlis LLP