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Sampling Guidelines for Attendees

Toronto, ON

We are look forward to hosting our 9th Conference and Expo just minutes from the airport at the Delta by Marriott Toronto Airport Convention Centre. Don’t miss out on Canada’s largest collection of growers, retailers and brands.

Sampling Guidelines for Attendees

Edmonton, AB, September 29 – Oct. 1, 2024

We are look forward to hosting our 10th Conference and Expo downtown at the Edmonton Convention Centre. Don’t miss out on Canada’s largest collection of growers, retailers and brands.


Product Sampling Guidelines

Participating Attendees

At Grow Up Toronto, we are committed to creating an educational and informative event, while also ensuring the safety and compliance of all participants. To help you enjoy the Brands and Buyers Zone, Mendo Pavilion and Speed Networking responsibly, please follow these guidelines when receiving samples from participating brands:

  1. Age Requirement:
    Attendees must be at least 19 years of age and possess a valid CanSell ID or equivalent provincial documentation to participate in cannabis sampling.
  2. Verify Your CanSell and employment status:
    As an attendee, ensure that you have a valid CanSell ID# on your conference badge. You will need to provide ID and proof of CanSell # (of equivalent) at registration along with proof of employment at an approved retail store along with the retail store ID. Brands are instructed to distribute samples exclusively to attendees with a CanSell designation.
  3. Stay Informed on Regulations:
    All samples provided by brands must comply with local, provincial, and federal regulations. This includes proper packaging, labeling, and adherence to quantity restrictions. Each cannabis product sample must not exceed 3.5 grams of dried cannabis or its equivalent. It’s essential to stay informed about current regulations.
  4. Educational Purposes Only:
    Remember that sampling is for educational purposes only. Brands are encouraged to offer information about the product, its ingredients, and proper usage. Engage with brand representatives to learn more about the products and their benefits.
  5. Prepare to be Scanned:
    According the Cannabis Representative Handbook – Section 4.3.12, samples provided must be tracked and retained for 6 years and are subject to review. Each time you receive a sample, the brand representative will scan your badge. You will only be allowed one sample per booth.
  6. Responsible Consumption:
    Always practice responsible consumption when sampling products. Be aware of any potential risks associated with the product and follow the recommended usage guidelines.
  7. No Sales:
    Please note that sales of cannabis products are strictly prohibited at the conference. The focus of Sampling is to showcase brands and educating attendees.
  8. Entry Limit:
    Attendees are permitted to enter the Brands and Buyers zone with no more than 30 grams of cannabis (or its equivalent), subject to any documented medical allowances.
  9. Designated Consumption Area:
    All cannabis consumption must take place within the designated consumption area. Attendees smoking outside of this designated area will be asked to leave and may be subject to local law enforcement.

By adhering to these guidelines, we can create a safe, compliant, and enjoyable experience for all attendees at Grow Up. If you have any questions or need further clarification, please feel free to reach out to the event organizers.

Thank you for your cooperation, and we look forward to seeing you at the event!


The information on this page is meant as a guide only. Grow Up is not responsible for providing legal cannabis advice. It is the responsibility of each individual attendee, brand, LP, exhibitor and delegate to know the federal, provincial and local rules and regulations as it pertains to them. Grow Up can not guarantee that sampling will be available onsite. Educational sampling is an additional benefit to the conference and expo.


Items, Benefits and Services Related to Education or Training:
Standard 6.5 also allows licensed retailers to accept items, benefits or services that are related to education or training. Examples of items, benefits and services related to education and training may include:

    • Education or training sessions or materials
      • Including education or training outside of the licensed retail store (e.g., participating in such a session as part of a tour of an LP’s facility)
    • Modest meals and refreshments during the education or training
    • Cannabis product samples directly related to education or training
      • The expectation is that sample sizes would be a small quantity of a particular strain of cannabis or product available in Ontario
      • Samples of a particular strain of cannabis or product should be received infrequently
Class of Cannabis Quantity Equivalent to 1 gram of dried cannabis
dried cannabis 1 gram
fresh cannabis 5 grams
solids containing cannabis 15 grams
non-solids containing cannabis, other than cannabis beverages 70 grams
cannabis plant seeds 1 seed
cannabis concentrates .25 grams
cannabis beverages 570 grams