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Andrew Roche

Andrew Roche

At Poseidon, Andy, CPA, Notary Public, is the VP of Finance. In this role, he has reviewed hundreds of businesses across all verticals of the cannabis industry, diligenced over 100 companies and participated in 20+ investments. Andy is skilled in financial modeling and venture capital financings as well as passionate about the underlying science, a skillset he leverages in understanding the cannabis industry from an empirical perspective. Additionally, Andy leads Poseidon’s accounting operations, overseeing monthly and quarterly NAV, annual audit, as well as tax return preparation. Andy works closely with many of Poseidon’s portfolio companies, providing support as needed.

Prior to joining Poseidon, Andy was an auditor for Deloitte and Touche in their New York City office. At Deloitte, Andy was a member of the lead audit engagement of a large public company where we gained detailed experience in the financial close and reporting process. During his last 10-K audit, Andy spearheaded the audit of a multi-billion dollar diversified investments portfolio. His critical perspective as auditor lends valuable insight to the due diligence process as well as a platform for providing meaningful assistance to Poseidon’s portfolio companies.

During his undergrad, Andy received his BS in accounting at the State University of New York at Geneseo. Andy spent summers interning at an electronics component manufacturing company in Port-au-Prince, Haiti, as well as a healthcare imaging company in Rochester, NY.

Kevin Mehr

Kevin Mehr

Dr. Mehr received his Ph.D. in Genome Science and Technology from the University of British Columbia and translates this experience with genetics and plant science to every facet of client management and product development. Dr. Mehr oversees sales for Segra’s diverse set of offerings related to plant tissue culture, large-scale micropropagation, and genomics. Dr. Mehr has led the establishment of key partnerships with leading licensed producers in the industry and believes that advanced technologies like plant tissue culture will be the key to outpacing competition in the industry and stabilization of the supply chain.

Daniel Kain

Daniel Kain

Daniel Kain is the Consulting Manager at GrowerIQ, acting as project lead and subject matter expert for license applications and Cannabis Act compliance.

In addition, Daniel works directly with Shlomo Booklin and the GrowerIQ product development team, to ensure technology solutions are best aligned with evolving industry best practices.

Daniel brings extensive experience in project management, technology, government procurement, and strategic business planning. Prior to joining GrowerIQ, he spent 5 years as VP of a Toronto-based technology firm specializing in advanced routing algorithms for public transit agencies.

Daniel holds a bachelor’s degree in Economics from McGill University, and studied post-graduate Mathematics at the University of Toronto.

Andrew Wilson

Andrew Wilson

Andrew Wilson is the COO of GrowerIQ, a seed-to-sale cannabis cultivation platform. Designed in partnership with Master Grower Shlomo Booklin, GrowerIQ is the first platform to integrate all facility systems, including sensors, controls, QMS, and ERP, into a single interface. Insights from Shlomo’s 30+ years of agronomist experience were built into the software. The platform leverages proprietary machine learning technology to automate cannabis facilities and provide quality-boosting cultivation insights. GrowerIQ changes the way cultivators use software – transforming a regulatory requirement into a platform to learn, analyze, and improve crop performance.
At GrowerIQ, Andrew spearheads machine learning and artificial intelligence initiatives. He also leads projects for the firm’s clients in Latin America.
Before GrowerIQ, Andrew developed custom enterprise software at Wilcompute Systems Group, a technology consultancy. Working in a variety of industries, including aerospace engineering, online marketplaces, and private educational clients, Andrew specialized in business process consulting, and using technology to boost efficiency and profitability.
Andrew also spent time consulting on customer experience engagements in Mexico and studying in Spain.
Prior to heading abroad, Andrew pursued an MBA in International Business and Corporate Strategy, with a regional focus on Latin America, at York University.
Andrew earned a bachelor’s degree from the University of Toronto in International Relations, with a dual specialization in Spanish and Arabic.

Pranav Sood

Pranav Sood

Serial entrepreneur Pranav Sood is paving the way for regulatory change and acceptance within the emerging cannabis industry. His company, Trellis, helps regulated cannabis growers, manufacturers and distributors across the globe manage compliance, increase yields and optimize business. Prior to founding Trellis, Pranav worked in management consulting, IT for a leading global retailer, and launched various startup ventures where he developed a passion for building B2B companies. He holds an HBA from the Richard Ivey School of Business. Originally from Toronto, Canada, Pranav now splits his time between Toronto and Los Angeles.

Amanda Branch

Amanda Branch

Amanda Branch is an associate at Bereskin & Parr LLP and a member of the firm’s Cannabis practice group.

Amanda has extensive experience in regulatory, marketing and advertising and privacy law. Amanda reviews advertising and claim substantiation for clients in a variety of industry sectors from pre-packaged consumer goods to regulated products such as cannabis, food, medical devices and cosmetics. She has represented clients in competitive trade disputes before Ad Standards and advises clients on promotion and contest design. She provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law and the drafting of consumer facing privacy policies and terms of use.

She is a frequent writer on privacy, regulatory, advertising and marketing law, and how it relates to the cannabis industry.

Ashton Abrahams MBA

Ashton Abrahams MBA

Ashton is a serial entrepreneur who has started and/or grown several successful ventures across a variety of industries.

With an MBA and more than seven years of experience as a management consultant, he brings a wealth of knowledge and extensive skills in managing the challenges of growing businesses.

Ashton has been a university lecturer on project management and business and more recently led the strategy and execution of a multi-million euro international business development initiative that quadrupled the business turnover in less than three years.

His twenty years of experience in strategy development and implementation, business development, and business operations management alongside his entrepreneurial background, and cross-border experience have led to co-founding Sigma Analytical Services in 2017 and leading it to become a trailblazer and key opinion leader in cannabis testing and research in North and Central America.

Egle Adomaityte

Egle Adomaityte

With nearly a decade of experience in cultivation, Egle Adomaityte is a leader in managing multi-scale growing operations. Currently, Egle serves as Director of Cultivation for Indiva, a London-based licensed producer of premium cannabis. In this role, she leads Indiva’s aeroponic grow operation and provides leadership around all areas of the cultivation process. Egle studied international education including studies in economics, biology, and computer science. Prior to joining Indiva, Egle served as Head Grower for Diniro Farms overseeing all aspects of the operation from planting to shipping. After six years in role, she moved to Aphria, now one of Canada’s largest licensed producers of cannabis, to provide leadership as Lead Grower during a time of significant expansions. Her recipe for fertilizer was used in the United States. In 2018, Egle opened her own consulting firm, CannaSole, focused on helping licensed producers achieve high-quality yields with little to no need for irradiation. In addition to her experience as a leader in the cannabis industry, Egle keeps teams focused on reaching top goals, strategic planning, and problem solving in all areas of the workplace.

Daniel Hochman

Daniel Hochman

Daniel got his start in the Cannabis industry in early 2018. In the past year and half he has worked at Terrascend Canada beginning as a Grow Technician and working his way up to Cultivation Coordinator. Which means that in addition to growing, he is the bridge between Cultivation and the rest of the company.

In this short time Daniel has worked hard setting up Terrascend’s ERP system for cultivation, and helping acquire both Sales and GMP licenses.

Prior to joining the industry in 2018, Daniel was living in Israel where he served in the army, and after started a business with a friend. Both his military experience and his time as an entrepreneur challenged and trained Daniel to have a keen eye for optimizing operations and processes.

Adam Brown

Adam Brown

For more than 20 years Adam has worked in the supply chain industry at a global level, gaining exposure to supply chain and logistics operations across diverse markets. With a strong engineering background, Adam combines his experience in both sales and project engineering to focus on developing automated system solutions in supply chain. Adam collaborates with end-users, distributors, and consultants to develop solutions using a data driven approach with an operations focus that includes current state analysis, operations planning, and strategic/tactical planning. As a Dematic Market Development Director, Adam supports the organization in providing strategic analysis and planning for some of the largest brands in the world.