Kevin Jodrey is a prominent figure in the cannabis world known for his expertise in cannabis cultivation, breeding, and genetics. He is considered a leading authority on cannabis cultivation and has made significant contributions to the cannabis industry as an educator, advocate, and entrepreneur. Kevin Jodrey is based in California, USA, and has been involved in the cannabis industry for over 30 years. He is recognized for his extensive knowledge of cannabis genetics and has played a key role in preserving and improving cannabis strains through his work in breeding and cultivation. He is a pioneer in the field of cannabis nursery operations and founded wonderland nursery, the first direct to consumer cannabis nursery in the united states. Wonderland nursery merged with Cookies in 2018 to form the One Log House Cookies research and development facility in humboldt county, california. Aside from developing the varieties that cookies will release throughout their network of stores, the one log is also where over 80% of all cookie flower packaging occurs in the state of California.
Kevin Jodrey is also known for his educational efforts, including conducting workshops, seminars, and training programs on cannabis cultivation techniques, genetics, and best practices. His course work powered by Green Flower Media is featured in over 20 different universities such as uc irvine, uc san diego and uc riverside. He co-founded the Ganjier, a cannabis sommelier program which has trained students from around the world on cannabis service and assessment. He has been a vocal advocate for sustainable and environmentally responsible cannabis cultivation methods, promoting organic and regenerative practices. Apart from his educational efforts,
Kevin Jodrey has also been involved globally in various entrepreneurial ventures related to the cannabis industry. He has consulted on, co-founded and operated cannabis businesses including cultivation facilities, nurseries and dispensaries, and has been an active participant in the cannabis community, advocating for responsible and ethical cannabis cultivation and use. In summary, Kevin Jodrey is a respected figure in the cannabis world known for his expertise in cannabis cultivation, breeding, and genetics, as well as his educational efforts and advocacy for sustainable cannabis practices.
Frenchy Cannoli is an Oakland-based teacher, consultant, artisan and activist dedicated to the production and appreciation of traditional cannabis concentrates.
Frenchy grew up in Nice, France but left home as soon as he could, inspired by the promise of exotic adventure — and by the imported hashish common in late-60s Europe. He lived nomadically for over twenty years, staying with traditional producers and learning techniques handed down over generations. This took him from Morocco, to Mexico, to Nepal, Pakistan and India, where he spent eight growing seasons living in caves and harvesting cannabis resin with Parvati Valley cultivators. Eventually, he settled with his family in California, where early medical access laws let him go from hiding his life’s work to producing legal cannabis concentrates.
Collaborating with legendary Emerald Triangle growers and experimenting with techniques like ageing, Frenchy’s since scaled up to producing “pure gold” (Cannabis Now) for licensed dispensary distribution: “unmatched” hash, with a character “unlike anything that you would ever smell or taste in cannabis [flower]” (Nick Smilgys, Emerald Cup judge). He’s also taken an open-source approach to promoting traditional methods. His “Lost Art of the Hashishin” seminars provide hands-on training for aspiring concentrate-makers, and Frenchy freely shares the same techniques on Youtube, as well as with his 114,000+ Instagram followers. He’s likewise pushed for broader post-legalization public education: beyond working to develop hashish grading standards, Frenchy is a prominent supporter of regional growing certifications for cannabis production, inspired by appellation d’origine contrôlée rules like those protecting the integrity of Bordeaux wines. He’s also developing a feature-length documentary that showcases the challenges legalization has brought to small California farms.
Frenchy’s lively personality and unique expertise make him a sought-after international speaker, on topics such as cannabis terroir, the promise of organic and regenerative cultivation approaches, and the importance of independent “craft” production. He also writes about the science and global history of cannabis for publications including Extraction Magazine (USA), Skunk (Canada), Weed World (England) and Dolce Vita (Italy).
Nathan Mison is the co-founder and CEO of Diplomat Consulting. He is the former Vice President of Government and Stakeholder Relations at Fire & Flower, where he was one of the first employees for the company from its establishment, helping to guide it through legalization and into its place as Canada’s largest independent cannabis retail company.
Prior to his work in cannabis, Nathan owned Mison & Associates, a full-scale executive counsel and public affairs company and was a founding partner in EKG Entertainment Group.
A leader in the cannabis industry, Nathan is the co-chair of the National Cannabis Working Group for the Canadian Chamber of Commerce, co-chair of the International Cannabis Council, and member of the Business Industry Advisory Council for the OECD. At a provincial level he is the Past Chair of the Alberta Cannabis Council and the Working Chair of the Ontario Cannabis Policy Council for the Ontario Chamber of Commerce.
He is a founding member of NorthCanvas – an ancillary cannabis incubator, was a member of the Alberta Cannabis Stakeholder Group and a founding member of the Alberta Cannabis Retailers Association. He has a BA in Political Science and Philosophy from the University of Alberta and has volunteered his time as the Past President of the Valley Zoo Development Society and is the co-founder of Politics on Tap.
Alexzander Samuelsson has developed a career over the last three years in the medical cannabis industry through his company DevCat Consulting working with dispensaries, licensed producers, industry stakeholders, and various media outlets on contracts ranging from technical SOPs and industry advising, to writing on the science of cannabis under the moniker “Alex The Chemist”. Alexzander holds a BSc. in Chemistry from Ryerson University and has focused his background toward innovation, research, and education in the medical cannabis industry after discovering first-hand the medical benefits of cannabis. His passion for cannabis education has brought him across the country discussing the science of cannabis in podcasts, media interviews, and presenting both private and public to audiences from the canna-curious, technical researchers, and C-level executives to everyone in between.
Trina, co-managing partner at Brazeau Seller Law, is an effective problem solver and trusted advisor to her business clients. While having a broad business law practice, Trina’s area of expertise is cannabis law. As head of BSL’s CannaLaw® group, Trina has emerged as a leading practitioner in cannabis law and is often called upon for comment and opinion.
In addition to acting for licensed producers of medical cannabis in Canada, she advises various other cannabis industry participants such as clinics, software/application providers, investors and capital funds, as well as those seeking entry to the soon-to-be legalized consumer (recreational) cannabis market.
Trina is a registered trademark agent and provides counsel to her clients in protecting their intellectual property.
She studied at Queen’s University, where she earned Bachelor of Commerce and Juris Doctor degrees.
Community involvement is very important to Trina. She sits on the board of directors of The Snowsuit Fund and provides legal services on a pro bono basis to several local not-for-profit organizations, including the Ottawa Regional Cancer Foundation.
Ed Rosenthal is a leading cannabis horticulture expert, and educator. Ed is the author and editor of more than a dozen books on marijuana cultivation and social policy. In his new book,“Cannabis Grower’s Handbook” he shows how to grow using easy to understand instructions. The book also details new information found in no other “grow book” that will help experienced commercial growers improve quality and increase yield.
Alison McMahon is the Founder and CEO of Cannabis At Work, a recruitment agency that specializes in matching employees and employers in the cannabis and psychedelic sectors since 2015. She is also the co-founder of The Roll Call cannabis community.
Karen Parent is the Chief Quality & Compliance Officer and Quality Assurance Person (QAP) at Zenabis. Karen has been involved in the regulated cannabis industry since its inception and brings experience and knowledge to all aspects of the industry from seed to sale. She has expertise in quality assurance, facility management, production and sales, as well as research and evaluation. Karen holds Masters degrees in Epidemiology and Public Administration as well as a Project Management Certification. Prior to working in the regulated cannabis industry, she was on faculty at Queen’s University conducting research and teaching.
Lori Bailey is Head of Retail at Canopy Growth Corporation. She is a passionate retail leader with a talent for developing unbeatable management teams focused on the art of customer engagement. Lori joined Canopy Growth in 2018 and is responsible for the smooth roll out and management of our retail stores across the country. Prior to joining Canopy Growth, Lori was Senior Vice President of Retail Operations and Chief Customer Experience Officer for Sears Canada. With 20 years of executive experience, Lori is intimate with the Canadian retail landscape. Lori has held a range of executive positions at well-known retail stores throughout her career including Nine West, Gap Canada, Jones New York, and Laura Canada and she has a history of growing revenue at every company she’s worked for. Lori has also been the recipient of multiple sales achievement awards from leading Canadian and international retailers.
Jamie Shaw began her cannabis career as a Director of the BC Compassion Club Society, and served as President of the Canadian Association of Medical Cannabis Dispensaries, where she successfully lobbied for, and consulted on, municipal regulations in Vancouver, Victoria, and others prior to legalization. As a consultant she helped many stores navigate the licensing process. She was an expert witness in the Allard trial that won Canadian patients the right to grow for themselves. Shaw helped launch the medical sales platform Shelter Market, served as Chief Communications Officer for Pasha Brands, founding partner of Groundwork Consulting, a co-author of the Lift Retail Cannabis Training Course, and taught a similar course at Kwantlen Polytechnic University. She is an expert witness in the challenge to Manitoba’s ban of personal growing, Chief Strategic Officer for Charlie’s Cannabis Co. and sits on various boards and advisories including the BC Independent Cannabis Association.
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