Jennifer McKenzie is a partner with Bereskin & Parr LLP, leader of the Regulatory, Advertising & Marketing and co-leader of the Cannabis practice groups.
Jennifer has extensive experience with regulatory, advertising and marketing law. Jennifer reviews advertising and claim substantiation for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, medical devices, cosmetics, food and alcoholic beverages. Jennifer has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer facing privacy policies and terms of use. Jennifer helps clients in relation to promotion and contest design. Jennifer also has extensive experience in trademark prosecution and enforcement.
Jennifer is a frequent speaker on marketing and advertising law and intellectual property, and has written extensively in these areas. She is recognized as a leader in her profession in both advertising and intellectual property law and has been ranked in a number of legal directories.