Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2018

Jennifer McKenzie

Jennifer McKenzie is a partner with Bereskin & Parr LLP, leader of the Regulatory, Advertising & Marketing and co-leader of the Cannabis practice groups.

Jennifer has extensive experience with regulatory, advertising and marketing law. Jennifer reviews advertising and claim substantiation for clients in a wide-range of industry sectors from prepackaged consumer goods to regulated products such as drugs, medical devices, cosmetics, food and alcoholic beverages. Jennifer has represented clients in competitive trade disputes before Ad Standards and the Pharmaceutical Advertising Advisory Board, and provides advice to clients on federal and provincial privacy legislation for the private sector, including Canada’s anti-spam law, and the drafting of consumer facing privacy policies and terms of use. Jennifer helps clients in relation to promotion and contest design. Jennifer also has extensive experience in trademark prosecution and enforcement.

Jennifer is a frequent speaker on marketing and advertising law and intellectual property, and has written extensively in these areas. She is recognized as a leader in her profession in both advertising and intellectual property law and has been ranked in a number of legal directories.

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