Mr. Crooks, a neuropharmacologist by education, brings more than 20 years of senior leadership experience in product and brand development across food & beverage, natural health products, medical devices and pharmaceuticals. Recognized in 2017 as one of Atlantic Canada’s Top 50 CEOs, Mr. Crooks has successfully led a multi-disciplinary team of chefs, food scientists, marketing professionals and product developers to become Canada’s leading food product development center. In his career he has overseen the development of over 2,100 products. He also has been involved in the conceptualization, design and build of three Maritime-based innovation and applied research centers and currently advises several Federal departments on the future of food and innovation. Peter, in his role as the Chief Product Innovation Officer for Dosecann Cannabis Solutions, now applies his experience in the design and development of a large portfolio of cannabis derivative products.
