Michael Wekerle
Hannah Treadway
Hannah began her cannabis career in 2019, shortly after legalization, working at one of Ontario’s very first dispensaries. She went on to earn a diploma along with 11 specialized certificates in cannabis cultivation, quality assurance, and edible processing.
Over the past four years, Hannah has built a diverse career in the industry, holding territory sales manager roles with several Canadian licensed producers, focusing on the Greater Toronto Area and the Downtown Toronto core.
Currently, Hannah serves as a Territory Sales Manager for Canada’s Island Garden, covering Downtown Toronto. In this role, she has successfully planned and executed numerous cannabis events while building strong relationships with retailers and licensed producers nationwide. She proudly represents all three brands under the Canada’s Island Garden portfolio and has been part of the team for over a year and a half.
Dia Friedman
Dia Friedman has five years of experience in the cannabis industry, starting out on the retail front lines as a budtender and quickly rising into management roles within three years. Her hands-on background in dispensary operations and customer service has given her a well-rounded perspective on the cannabis market. She is currently one of the Ontario Sales Managers at Woody Nelson, a craft cannabis producer, where she leverages her retail expertise to build strong partnerships with cannabis retailers across the region . Her professional journey reflects a dedication to connecting consumers with quality cannabis products and supporting the industry’s growth in a responsible, community-focused way.
Michele Romanow
Tech titan Michele Romanow is a serial entrepreneur who started six companies before her 35th birthday. A “Dragon” on CBC’s hit show Dragons’ Den, Romanow is the co-founder and executive chair of Clearco, the world’s largest e-commerce investor. It has invested over $5 billion into 10,000 entrepreneurs in 13 countries. Prior to this, she co-founded SnapSaves, acquired by American tech giant Groupon, and Buytopia.ca, acquired by Emerge.
Romanow joined Dragons’ Den in 2015, becoming their youngest judge to date. That same year, she co-founded Clearco which earned unicorn status by 2021, making it one of only 23 fintech unicorns in the world to be founded or co-founded by a woman as of 2022. A prolific investor, she was named one of Fortune’s “40 under 40”, a “Young Global Leader” by the World Economic Forum, one of Canada’s “100 Most Powerful in Canada” by WXN, and Canada’s “Angel Investor of the Year”.
Romanow has created digital solutions for many of the world’s leading brands, including P&G, Netflix, Starbucks, and Cirque du Soleil. Her work has been profiled in The Wall Street Journal, Forbes, Fortune, TechCrunch, and the Globe and Mail. In 2021, Romanow was honoured with RBC’s Women of Influence Innovation Award.
Romanow is a director for Vail Resorts, BBTV, and Queen’s School of Business. Previously, she was a director for Freshii, Whistler Blackcomb, SHAD International, and League of Innovators. Romanow also co-founded the Canadian Entrepreneurship Initiative non-profit with Sir Richard Branson and is the host of The Audible Original podcast, The Revisionaries.
Minister Dale Nally
Dale Nally was sworn in as Minister of Service Alberta and Red Tape Reduction on October 24, 2022. He previously served as the Associate Minister of Natural Gas and Electricity.
Prior to his service as an elected official, Mr. Nally spent decades in the private sector, where he led and managed business units that generate between $50 million and $80 million in revenue. He has a Masters Degree in Education.
Dale Nally was first elected as the Member of the Legislative Assembly for St. Albert-Morinville on April 16, 2019 and was re-elected on May 29, 2023.
Cody Hicks
Cody has contributed to the Canadian cannabis industry since 2019, publishing weekly articles on ADCANN and running the cannabis sales and marketing agency grnhouse. He has spoken about best practices for marketing cannabis producers and retailers on multiple panels, published free educational guides, and created the Cannabis Retail Marketing Course through ADCANN.
Mila Jansen
My name is Mila Jansen and I was born in Liverpool in 1944. With my parents we moved around quite a bit, Indonesia, Holland and back to the UK. But since I was 11 I moved to Holland pretty permanently.
Had my first joint late ’64 and from that moment it became my drug of choice. In those days there was no weed in Amsterdam, so it was a hash joint and that is what I have smoked now for well over 50 years.
I was twenty-one when I opened the boutique Kink 22, it was a wild time, Amsterdam in the sixties, and November ’67 we became a tea-house. It was never the first coffeeshop because we never sold anything, we just shared whatever hash might arrive from Turkey, Lebanon even from Afghanistan. One of our customers just came from the East with wonderful stories. So when the teahouse got some cop problems it did not take long to decide to travel with my young daughter to India. We ended up staying for fourteen years, a wonderful part of my life. In the summers I trekked through the Himalayas with my four children, and in winter we spent time in Goa. I started a knitting company with local women and one of the most popular places to sell these chunky hand-knit sweaters was in California. Glittery beaded and sequined dresses from Delhi I sold mainly in New York.
But finally our time in India was over and we all moved to Amsterdam.
Being a gardener it was not difficult to get a job in the green industry and I started off by making clones and a year later I started my own eighteen lamp garden. It went well and I could pay all the school bills. In the end, with friends we had thirteen gardens in Amsterdam, but these places come and go, even the wonderful greenhouse I worked in ’92 did not make it to the end. We lost 24000 plants 10 days before harvest.Time for something different.
Jorge Cervantes
Jorge Cervantes’ public career spans 39 years. His books and DVDs (50 total) are published under his given name, George F. Van Patten and pseudonym, Jorge Cervantes, in Dutch, English, French, Italian, Japanese, German, Russian, and Spanish.
Self-publisher, Cervantes’ (Indoor) Marijuana Horticulture book was christened “the Grow Bible” in 2000 by indoor, greenhouse and outdoor growers. His knowledge and hands-on experience inspired millions of growers worldwide to apply simple, effective techniques to grow more and better cannabis.
Countless growers opened their gardens, greenhouses and grow room doors to help Jorge share their know-how with you.
Underground guerilla years (1983-2010) Cervantes wore a disguise to conceal his identity so that he could teach the world to grow. Operation Green Merchant (1989) set up by the Drug Enforcement Agency (DEA) and local law enforcement sent more than half of Jorge’s friends to prison during the infamous “War on Drugs”. Cervantes came “out of the closet” in a 2010 interview on National Public Radio (USA).
Hundreds of articles by Cervantes are chronicled in 12 languages – Dutch, Cheech, English, French, Hungarian, Italian, Japanese, German, Polish, Portuguese, Russian, and Spanish. His regular columns in High Times (USA) and Soft Secrets (Europe and Latin America) keep millions growing.
YouTube videos receive millions of hits. Check out more than 250 grow videos with cultivation information you can use immediately.
Travel – Cervantes trekked to five continents traveling extensively in North America, Latin America, Western Europe, and Australia to research and publish cannabis cultivation techniques.
Bilingual (English/Spanish) Cervantes lives in Spain where he continues to teach the world to grow more and better cannabis.
Steve Lobel
Steve Lobel, CEO of A2Z Entertainment and “weworking” is known to be one of the hardest working men in the industry today, while conducting numerous projects and running his entertainment company: the label, production company, management company, and film company. Lobel has worked with artists such as Run DMC, Fat Joe, Bone Thugs-N-Harmony, 2pac The Outlawz, IYAZ, Sean Kingston, Soulja Boy, Mann, Nipsey Hussle, and DUBB.
Growing up in Queens, New York, Jam Master Jay of the legendary group RUN DMC put him in the game. With an engaging New York accent, laid-back style, and intensive communication skills, Lobel, began picking up on the ins and outs of the music industry thru RUN DMC’s success. Slowly but steadily, he made his rounds in the music industry. After making a name for himself, he got a job at sony /Relativity Records as an A&R and worked with Fat Joe, The Beatnuts, frankie cutlass , MOP, Common Sense, Fatal from the Outlawz, 8 Ball and MJG, and 36 Mafia , eazy e’s ruthless records, tony drapers sauve house records, Lobel soon met Eric ‘Eazy-E’ Wright, which led him to meet, then 16 and 17-year-olds, Bone Thugs n Harmony. With the skills, connections, and knowledge he had put into the industry, he put his energy into the group, and in return they became one the most prominent icons in the Rap Game today. Lobel was the dominant force behind much of their success with the work put into their projects: LP’s, solo projects, the Mo Thugs! projects, and the collaborative projects with Bone and other artists: Mariah Carey, Biggie, Tupac and BIG Pun, Chamallionaire, Phil Collins, Akon, The Game and Ty Dolla Sign and is still with the group 20 years later because of his loyalty.
Lobel has won two Grammy Awards and two American Awards as well other awards.
Margaret Brodie
Margaret Brodie has been with Rubicon Organics since its inception in 2015 as CFO and was appointed Interim CEO on January 1, 2023. Ms. Brodie has been instrumental in building Rubicon Organics to be Canada’s leading premium and organic cannabis company, including winning Kind’s “Cannabis Company of the Year” in 2023. Rubicon Organics is known for its three flagship premium brands Simply Bare™ Organic, 1964 Supply Co.™ and Wildflower™. She has been an advocate for the British Columbia and Canadian cannabis industry at all levels of government. Ms. Brodie has over 20 years of experience in finance and management and holds the CPA, CA and ICD.D designations.
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