Welcome you to our 10th edition of Grow Up Conference & Expo. We're excited to be back in Edmonton and looking forward to an exciting event!

Engage with top industry leaders in a high-level discussion on the current state of the cannabis industry. Discover the key issues shaping the cannabis industry in this comprehensive state of the industry panel. Our expert speakers will discuss the most significant changes in medical cannabis regulations and the emerging role of pharmacies in the cannabis ecosystem. This high-level discussion will provide critical insights into the current challenges and future opportunities in the industry. Join us to stay informed and prepared for the evolving landscape of cannabis regulation and distribution.
Moderator: David Brown

As new markets open up and cannabis rescheduling gains momentum worldwide, this panel aims to discuss the evolving landscape of international cannabis markets, with a focus on Germany's legalization, global rescheduling efforts, and what these changes mean for Canadian cannabis producers. This session will explore opportunities and challenges as Canada navigates its role in the global cannabis industry.
Moderator: Nathan Mison

Hear from top cannabis retailers as they share their stories of growth and innovation in the industry. This panel features both independent and national retailers who will discuss the key factors that have contributed to their success. Explore the different approaches to building a loyal customer base, managing compliance, and staying ahead of market trends. Gain a comprehensive understanding of what it takes to build a successful retail operation in the cannabis space.
Moderator: Katy Perry

Explore the world of cannabis exports with guidance from top brokers and consultants in this comprehensive panel. Learn how to achieve international certification, meet regulatory standards, and develop effective sales strategies for global markets. This session will provide high-level insights into the challenges and opportunities of exporting cannabis, helping you position your business for international growth. Join us to gain the expertise needed to succeed in the global cannabis marketplace.
Moderator: Deepak Anand

We invite you to join us for a Networking Coffee Break at Grow Up Conference & Expo. This is an excellent opportunity to explore the consumption lounges and engage with speakers and VIP attendees. Enjoy a welcoming atmosphere, foster meaningful connections, and expand your professional network.

Join industry experts for a deep dive into the complexities of cannabis distribution. This panel will explore the nuances of supply chain management, from navigating regulatory requirements to optimizing logistics and distribution channels. Gain valuable insights from professionals who have successfully managed distribution networks in the cannabis industry. Learn best practices for ensuring product quality, compliance, and efficiency in your distribution operations. Whether you're new to the industry or looking to refine your distribution processes, this session offers valuable knowledge to help you succeed.
Moderator: David Brown

Explore the intricate world of cannabis pricing with insights from brokers, buyers, and data analysts. This panel will cover market pricing data and broader trends, providing a comprehensive overview of the current landscape. Learn from the experiences of small growers and buyers, discussing the realities of provincial distribution points and the pricing disconnects they encounter. Gain a realistic understanding of what buyers are willing to pay and what growers need to charge, and discover strategies to align pricing expectations in the cannabis industry. Join us for a session that bridges the gap between data and real-world market experiences.
Moderator: David Brown

Discover the secrets behind the success of top cannabis companies in this engaging panel discussion. Learn from industry pioneers as they share their experiences, key decisions, and innovative strategies that propelled them to the forefront of the market. This session offers a unique opportunity to understand the critical factors that contribute to building a successful cannabis business. Gain practical tips and insights to apply to your own venture and set yourself on the path to success.
Moderator: Keenan Pascal

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry in this insightful keynote presentation. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption. Engage with our honored speaker during the Q&A, moderated by David Brown of StratCann, to gain practical insights into the ongoing and future impacts of these regulatory changes.
Q&A Moderator: David Brown

Get ready for Grow Up Alberta's energetic opening ceremony! The President and CEO of Grow Up, Randy Rowe, will be taking the stage to kickstart the event with an inspiring speech and exciting announcements. Don't miss this opportunity to launch your conference experience with a bang!

Join us for a captivating discussion as cannabis icon and legend Tommy Chong returns hone and sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon.
Interviewer: Paris Chong

Discover the transformative impact of grafting on cannabis cultivation in this insightful panel. Learn how grafting techniques can enhance pest resistance and maximize yields, directly from industry experts who have successfully integrated these methods into their operations. Gain practical advice and hear success stories that illustrate how grafting can lead to more resilient plants and higher production efficiency. Unlock the potential of grafting and elevate your cultivation practices to achieve exceptional results.
Moderator: Dr. Av Singh

Vertical horticulture is experiencing a major shift in cannabis cultivation! The Pest Management Regulatory Agency (PMRA) is enforcing regulations restricting the use of pesticides unless explicitly approved for vertical farming. This session will explore what this means for cannabis producers, with a focus on Agrichemical Warehousing Standards Association (AWSA) certification requirements. Learn how to remain compliant and protect your crops in this changing landscape.
Moderator: Dr. Av Singh

Join us for a dynamic panel featuring top producers who share their insights on creating products that captivate retailers. Learn what retailers want to know about their producers and how to tailor your offerings to meet market demands. Learn about the latest trends and popular products dominating the Alberta market. Hear firsthand from reps about the top-selling items and the qualities that make them desirable. Equip yourself with the knowledge to produce market-ready products that thrive in the competitive cannabis landscape.
Moderator: Kieley Beaudry

Get expert advice on handling cannabis product recalls. This session will cover the critical aspects of recall management, including regulatory compliance, logistics, and customer communication. Gain the tools and knowledge to understand what goes on behind the scenes of a cannabis product recall and learn how to navigate recalls smoothly and effectively.
Moderator: Nina Ackah

Join us for an in-depth presentation on the latest findings in cannabis post-harvest practices, focusing on the science behind white ash. Be among the first to hear the full results of a pioneering study on cannabis drying, curing, and the white ash vs. black ash debate. This research, in collaboration with McGill University and High North Labs, explores water activity, organoleptic testing, and the composition of dried flower. Learn how cultivation practices and historical genetics impact the final product, with data-supported insights that are pushing the boundaries of cannabis science.
Moderator: Dr. Av Singh

In a crowded cannabis market, how do brands create lasting connections with customers? Join industry experts as they share essential strategies for launching a new cannabis brand by differentiating your brand, fostering customer loyalty, and creating memorable consumer experiences. Learn what it takes to make your brand stand out and thrive as legalization progresses.
Moderator: Jenn Bocking

Explore the challenges and solutions of scaling up cannabis operations in this insightful panel. Gain insights into the essential aspects of large-scale cultivation, including environmental controls and nutrient management, with expert advice from our guest speakers. Elevate your commercial cultivation with proven techniques and expert advice.
Moderator: Dr. Av Singh

Alberta's cannabis industry is full of opportunities—but it comes with its own set of challenges. Hear from successful local producers as they discuss the keys to building a strong cannabis company in Alberta. From market strategies to operational insights, this conversation is a must for anyone looking to grow in Alberta's cannabis market.
Moderator: Alena Jenkins

Explore how different light spectrums affect cannabis cultivation with new initial research conducted at the University of Ottawa and the University of BC. Learn about the ways various spectrums influence genetic expression, plant structure, and growth patterns. This session will provide valuable insights for growers aiming to optimize their lighting strategies through science.
Moderator: Dr. Av Singh

Explore the critical role of Indigenous communities in the evolving cannabis industry. This panel will delve into the challenges and opportunities Indigenous entrepreneurs face, the importance of reconciliation, and how the industry can better support Indigenous participation and leadership. Hear from Indigenous leaders and advocates about their journey, successes, and the steps needed to foster a more inclusive and equitable cannabis sector.
Moderator: Robert Laurie

Explore the importance of seed stability in successful cannabis breeding. This session will explain the science behind developing stable genetics that ensure consistent plant quality and performance. Learn from experts about the techniques and strategies that lead to reliable and predictable cannabis strains.
Moderator: Dr. Av Singh

Join us for an open discussion on the current state of cannabis vape technology and the frequent recalls that challenge the industry. This panel will explore the latest advancements in vape technology, identify areas needing improvement, and discuss strategies to enhance product safety and reliability. Hear from industry experts about the causes of high recall rates, their experiences handling vape cart returns, the logistical challenges involved, and strategies to maintain customer trust and satisfaction. Gain insights into the future of cannabis vape technology and how to stay ahead in this evolving market.
Moderator: David Brown

Discover the future of cannabis consumption lounges in Alberta with industry pioneers. As regulations evolve, this panel will explore the anticipated development and impact of these lounges, focusing on their potential to create safe, social spaces for cannabis use. Discover the challenges and opportunities these lounges present, and learn how they can enhance the cannabis experience for consumers while fostering a sense of community.
Moderator: Nathan Mison

Join us as we learn the science and innovation behind developing new and exciting cannabis cultivars tailored for the Canadian market. This panel will explore the importance of ensuring consistent phenotypic expressions and how to avoid the pitfalls of phenotypic plasticity. Learn from industry experts about the key factors that create a full menu of offerings, including growth structure, flowering time, yields, and commercial viability. Discover what licensed producers (LPs) can improve on and gain valuable insights to optimize your breeding program and investment.
Moderator: Dr. Av Singh

Explore the world of cannabis metrics that matter most to consumers in this insightful panel. Beyond just THC and terpenes, understand the importance of factors like cannabinoid profiles, flavonoids, and product consistency. Join industry experts as they discuss how these metrics influence consumer choices, product quality, and market trends. Learn how to effectively communicate these critical attributes to educate and attract informed consumers. Gain a comprehensive understanding of what truly drives consumer preference in the cannabis market.
Moderator: Jenn Bocking

Join us for an in-depth panel discussion on the critical role of phenohunting and genetic selection in modern cannabis cultivation. This session will focus on how breeders can align their efforts with consumer trends and preferences, creating a successful menu selection. Discover the latest advancements in genetic innovation and how to strategically plan breeding programs to set new genetics in motion. Hear from leading experts about practical applications and benefits of integrating advanced genetics into your breeding practices, driving success from seed to harvest.
Moderator: Dr. Av Singh

Explore the intersection of plasticity breeding, tissue culture, cultivation and solventless extraction in this technical Breeders Zone workshop. Learn how these innovative techniques are shaping the future of cannabis cultivation, leading to stronger, more productive plants. Gain practical knowledge on how to implement these strategies for optimal cultivation outcomes.
Moderator: Dr. Av Singh

The Grower's Luncheon is a complimentary invite-only event presented by Biofloral and Grow Opportunity. These are the brightest minds in cannabis growth, sharing experiences, best practices and goodwill amongst growers. And this camaraderie will come in handy as the push for industry standardization grows. They’ll talk about a year of challenges, adjusting to regulations, and offer insight into how Health Canada can adjust its role to promote better growing and cannabis quality. Many relationships were forged among growers last year, and it’s not far-fetched to see a future advocacy group forming over the lunch table.

Please note that limited seating will be available for this event. If you are a grower (Commercial, Micro, Home and Legacy) and would like to be invited to the Grower's-Only Luncheon, please fill out the registration form by clicking the button below:





 

 

Join us as we address the mental health challenges faced by cannabis industry professionals in this panel. Explore strategies to support mental well-being in the workplace and hear from experts on creating a resilient, healthy workforce. Additionally, learn how cannabis can play a role in promoting mental health, with a special focus on veterans and their unique experiences. Join us for an in-depth discussion on fostering a supportive and thriving environment in the cannabis sector.
Moderator: Keith Bao

Discover the exceptional and unconventional cannabis products that are making waves in the industry. Learn about the latest innovations that go beyond traditional flower and edibles. From novel consumption methods to unique formulations, hear from leading producers and innovators about what sets these products apart in a crowded market. Learn how these creative solutions are shaping consumer experiences and setting new industry trends. Be prepared to leave with new ideas and a deeper appreciation for cannabis innovation.
Moderator: Di Spencer

Join us as we explore the evolving landscape of cannabis extraction, focusing on the distinctions between solvent and solventless product offerings in the legal market. Discover the latest processing innovations and learn which methods align with the needs of growers, processors, and market demand. This session will provide a comprehensive overview of the current trends and future directions in cannabis processing.
Hosted by: Charlie Gibson

Discover the art and science of reviving old-school cannabis genetics in this comprehensive workshop led by seasoned Canadian cultivators and breeders, this session will explore the methods and practices of breeding with classic genetics. Learn about the historical significance of these strains. Gain practical insights into integrating classic strains into modern breeding programs.
Moderator: Dr. Av Singh

Explore the future of sustainable cannabis packaging with our panel on packaging and recycling innovations. Learn about the latest advancements in eco-friendly materials and recycling programs designed to reduce the environmental impact of cannabis packaging. Hear from industry leaders about successful initiatives and best practices for creating a greener cannabis industry.
Moderator: Aly Benson

Looking to start a career in cannabis extraction? Join this session for expert insights on how to create and climb your own ladder. Industry veterans share their career hacks on navigating the turbulent waters of the extraction industry. You've never met extraction guidance counsellors - now's your chance. Don't miss out!
Hosted by: Imran Rashid

Expand your cannabis cultivation horizons at the Seed & Clone Exchange, sponsored by Neptune of the North, Pop Seeds Collective, ND Supplies, and 34th Street Seed Co. Trade valuable seeds and clones while networking with top breeders and growers in the industry. This event provides a platform to discover new genetic varieties, exchange cultivation tips, and build lasting professional relationships.

The Grow Up Genetic Exchange is committed to fostering a responsible and inclusive environment. All participants must adhere to provincial and federal regulations and guidelines for cannabis cultivation and seed distribution and no one shall be in possession on more than 30g of flower or equivalent. Remember: 1 seed = 1 g of dried cannabis. Maximum 4 non-flowering plants per guest.

         

Join us for a special presentation on the proposed regulatory changes from Health Canada that will shape the cannabis industry. Key topics include modifications to edibles, the implementation of clear packaging, the addition of view windows, and the removal of the 1-gram restriction. David Brown of StratCann will moderate a Q&A session following the presentation, offering attendees the chance to engage directly with the updates.